Case Study: Impartner achieves 10x more leads with Consensus

Impartner - Customer Case Study

Impartner, a Partner Relationship Management (PRM) platform, needed a better way to generate awareness, increase website traffic and conversions, identify the right mobilizer contact, and scale personalized demo delivery for multiple stakeholder groups. The marketing team wanted a more effective way to turn educational content into engaging, relevant experiences that could move prospects further down the funnel.

Using Consensus and its intelligent demo automation platform, Impartner created a personalized interactive video demo experience tailored to different buyer personas and drove more traffic to it from their website. With Consensus, Impartner increased lead generation by 10x, reached about 1,000 demo views per day, and doubled closed deals from one or two per month to four or five per month.

Impartner

Dave Taylor

CMO