Case Study: Ideagen boosts win rates and scales presales with Consensus

Ideagen doubles win rates with Consensus

Ideagen, a market leader in Governance, Risk, and Compliance (GRC) software, faced the challenge of scaling its solution engineering coverage without increasing headcount. Their finite team of SEs was overextended, spending significant time on early-stage buyers who were not yet in a real purchasing process. To address this, they turned to vendor Consensus and its demo automation platform.

By implementing Consensus, Ideagen gained visibility into their buying groups and automated early-stage demos. The results were significant: win rates more than doubled or tripled when Consensus was involved, and the automation saved the equivalent of two full-time SEs. Consensus also enabled a rapid rebranding of 34 demo videos using its AI video tools, completing the project in just two weeks.

Ideagen