Case Study: G&A Partners boosts sales efficiency with Consensus

G&A Partners cuts live intro demos by 50% with Consensus

G&A Partners, a professional employer organization, faced a significant challenge as its single sales engineer struggled to support 90 sales reps, causing a two-week demo backlog that stalled deals and frustrated buyers. To solve this, they implemented the Consensus demo automation platform to automate introductory product demos.

By using Consensus, G&A Partners automated its intro demos, which reduced live demos by 50% and eliminated a one-to-two week demo lag time. This freed up 25% of their sales engineer's capacity, reduced unqualified demos by 60%, and contributed to a 23% faster sales cycle, allowing their team to close more deals efficiently.

G&A Partners