Case Study: Enterprise Software Company shortens sales cycle and boosts close rate with Consensus

Consensus helped an enterprise software company shorten its sales cycle from 50 to 16 days (68% less time) and increase its sales closing rate from 33% to 42% (a 27% gain)

Enterprise Software Company, a part of a multibillion-dollar global enterprise, needed a better way to sell its cloud-based EHR and practice management software to busy doctors’ offices with multiple decision makers. Its challenge was getting office managers, nurses, and doctors aligned on the purchase without requiring everyone to attend the same demo at the same time.

Consensus solved this with its interactive demo platform and Demolytics dashboard, creating personalized product demos tailored to each buyer persona and tracking engagement across the buying committee. As a result, the Enterprise Software Company shortened its sales cycle from 50 days to 16 days and increased its close rate from 33% to 42%, with Consensus helping deliver a 68% reduction in sales cycle time and a 27% lift in close rate.