Case Study: Carowinds boosts qualified leads and revenue with Consensus

Carowinds - Customer Case Study

Carowinds, the Carolinas’ destination for fun, wanted a better way to generate leads and build excitement for clients who didn’t fully understand what the park could offer for employee appreciation events. To solve this, they implemented Consensus, using its demo platform to give prospects a clearer look at the park experience and uncover what mattered most to them before sales meetings.

With Consensus, Carowinds was able to show prospects what a day in the park looks like, capture their interests, and help sales reps tailor conversations to the best-fit areas for each client. The results were strong: the team generated $50K in revenue from 5 new clients, achieved an 8% conversion rate versus an industry average of 2.35%, and produced 173 qualified leads from 2,243 demo views, with about 9% of demo viewers meeting with sales.

Carowinds

Ryan Massey

Area Sales Manager