Case Study: MicroFocus boosts engagement and generates $3M in pipeline with Consensus automated demos

Boosting engagement, conversion, and pipeline through demo automation

MicroFocus’s Fortify on Demand product marketing team needed to refresh its top-of-funnel strategy after the HPE acquisition. Prospects struggled to understand the value of complex solutions, and traditional video content was not generating enough engagement or leads. To address this, MicroFocus turned to Consensus for automated demo experiences.

Using Consensus, MicroFocus built customizable, polished automated demos with motion graphics, voiceover, and topic-based paths such as Security Testing, Business Impact, and Ease of Purchase and Implementation. The demos delivered early product transparency and stronger lead capture, generating 3:30 average view time, 4.7x engagement versus the industry average, a 77% conversion rate over 10 months, and about $3M in pure pipeline, with an estimated 200x ROI.

MicroFocus