Case Study: Bazaarvoice reduces sales cycles with Consensus demo automation

Bazaarvoice shortens SMB sales cycles by 33% with Consensus

Bazaarvoice, a company with a large presales and sales team, faced a challenge maintaining momentum at the bottom of its sales funnel. High demand for implementation demos, especially during the end of the quarter, was causing significant wait times and stalling deals. They partnered with the vendor Consensus and its demo automation solution to streamline this process and eliminate the downtime buyers were facing.

By implementing Consensus's demo automation platform, Bazaarvoice automated their implementation and repetitive demos. This solution eliminated up to a week of demo lag time, reduced their SMB sales cycle by up to 33%, and uncovered 150 new stakeholders in a single quarter. The measurable impact included influencing up to $3.5 million in pipeline and achieving quarterly time savings for presales worth $100,000. Consensus helped Bazaarvoice scale their team and close deals faster.

Bazaarvoice