Case Study: Atlassian accelerates lead generation and streamlines buyer journeys with Consensus

Atlassian automates 110 demos a month with Consensus

Atlassian, a product-led growth company, sought to remove friction from its buyer's journey, particularly for its Jira Service Management solution. They wanted to provide a more powerful tool for website conversion that would allow customers to easily educate themselves and experience the product. The challenge was to streamline the decision-making process for both self-service and high-touch customers.

Consensus provided its demo automation solution, enabling Atlassian to place an interactive, on-demand demo experience on their website. This allowed buyers to access personalized product tours, which generated a significant influx of qualified leads. The results for Atlassian included 487 new leads per week from the website demo and an average of 110 overview demos automated per month, saving their sales engineering team 216 hours. Consensus helped scale presales activity and led to deeper, more meaningful sales conversations.

Atlassian