Case Study: Asana achieves higher win rates and faster sales cycles with Consensus

Asana boosts win rates 80% with Consensus

Asana, a work management platform, faced a challenge in providing value-based demo experiences to its SMB customers and supporting its rapidly growing sales team. Their solutions and sales teams were strained, leaving a significant portion of customers without adequate support and slowing down the buying process. They implemented Consensus demo automation to address this.

Using Consensus, Asana launched a Scaled Solutions program to deliver consistent, high-quality product experiences at scale. This solution saved over 400 FTE hours, decreased the sales cycle by 18%, and nearly doubled win rates from 32% to 57%. Consensus also helped Asana close $800k in revenue without live sales calls and drove a 5x increase in revenue in the two quarters following implementation.

Asana