Consensus
28 Case Studies
A Consensus Case Study
Aavenir sought to accelerate its sales cycle by improving its demo process for procurement and other stakeholders. The challenge was to move beyond repetitive, time-consuming discovery calls and deliver targeted product demos faster to build trust and identify key decision-makers more efficiently. They partnered with vendor Consensus and its Intelligent Demo Automation platform to address this.
Consensus implemented a solution where Avenir created short introductory demos and uploaded full custom demos for prospects to view asynchronously. This allowed them to qualify leads based on engagement and use analytics to guide more effective sales conversations. The results were significant, including closing a $120,000+ deal in just six weeks instead of six to nine months, discovering up to 14 stakeholders on a single deal, and dramatically improving the efficiency of their sales and presales teams.