Case Study: Samsung drives incremental TV sales with Connexity CSS

Samsung boosts TV sales 10x ROI with Connexity

Samsung, a leading consumer electronics brand, needed to drive incremental online sales of premium TVs via retailer John Lewis while maintaining strict control over funding and SKU visibility, avoiding any cannibalization of existing campaigns.

Connexity implemented its Comparison Shopping Service (CSS) to run a targeted Google Shopping strategy alongside John Lewis's own efforts. This approach provided Samsung with full transparency and control, unlocking incremental visibility. During Cyber Week, Connexity's campaign delivered a 42% increase in impression share, a 2.1% conversion rate, and a remarkable 10x return on investment.

Samsung