Case Study: Avalara strengthens executive connections and drives compliance conversations with ConnectWise

Avalara drives qualified lead generation and executive access with ConnectWise

Avalara, a provider of tax compliance software, faced the challenge of maintaining visibility and building strategic relationships with executive-level leaders within the ConnectWise ecosystem. They needed a reliable way to connect with CEOs and CFOs to communicate the value of their financial automation solutions and find genuine opportunities for strategic conversations.

The solution was implemented through ConnectWise by sponsoring and participating in their IT Nation Connect Global event. This provided Avalara with direct access to influential leaders, resulting in increased brand visibility, productive conversations, and steady lead generation from highly qualified attendees. The event delivered tangible ROI through new prospects and strengthened relationships with existing customers, reaffirming Avalara's decision to participate annually for both measurable impact and long-term partner engagement.

Avalara