Case Study: Avalara achieves deeper pipeline growth with ConnectWise Invent

Avalara builds a deeper pipeline with ConnectWise Invent

Avalara, a provider of automated tax compliance software, sought a direct pathway to reach and engage managed service provider (MSP) businesses to elevate its brand position. Their challenge was to connect with this attractive and qualified subset of prospective customers in the marketplace.

The solution was implemented through the ConnectWise Invent program. By becoming a certified Invent vendor partner, Avalara gained increased visibility in the ConnectWise Marketplace. This allowed them to build a deeper sales pipeline with healthy conversion rates, resulting in topline growth and a higher average contract value (ACV) for Avalara.

Avalara