Case Study: SquareAlpha achieves double team capacity and improved customer service with ConnectWise CPQ

For one Australian MSP, ConnectWise helps to ’Double’ its team

SquareAlpha is a Perth-based managed services provider serving small- to mid-market clients across Australia and internationally. Managing Director Ben Song needed a software solution that would make his team of eight operate like sixteen after prior tools proved buggy, unstable and lacking key features for project management, invoicing and automation.

By adopting the ConnectWise suite — including ConnectWise Manage, CloudConsole, Automate, Control and Sell — SquareAlpha centralized operations, automated routine tasks, enabled proactive monitoring and sped up quoting. The result: dramatically improved productivity and customer service, faster sales cycles, more reliable remote support, and stronger client loyalty that supports more profitable, long‑lasting relationships.

SquareAlpha

Ben Song

Managing Director