Case Study: First Focus achieves scalable growth and streamlined operations with ConnectWise CPQ

ConnectWise was the key to this MSP’s healthy growth

First Focus, a Sydney-based managed service provider, had grown quickly and by 2010 found its operations fragmented and inefficient. Their existing software couldn’t scale to keep projects, workflows and billing on track or deliver the consistent customer experience the business required.

First Focus implemented ConnectWise Manage, Sell and Automate, using a planned migration and ConnectWise University training to drive adoption. The integrated platform centralized their software ecosystem, improved ticketing, time tracking, quoting and automation, reduced administration errors and costs, supported expansion across seven Australia‑and‑New Zealand offices, and delivered real‑time data to improve customer experience and strategic decision‑making.

First Focus

Ross Sardi

Chief Executive Officer