Case Study: British Airways boosts early talent conversion and inclusive employer branding with Connectr

Digitally nurturing future talent pools

British Airways, a major airline, sought to innovate its talent acquisition strategy to engage and hire from diverse talent pools while providing a market-leading experience for young candidates. To address this challenge at scale, they partnered with the vendor Connectr.

Connectr implemented a bespoke candidate engagement platform called Speedbird-Z, which provided branded learning content, application support, and access to mentors. This solution nurtured future talent and significantly changed perceptions of the employer brand. Measurable results from Connectr's platform include making apprentice hires 6x more likely to be offered a role and helping British Airways be seen by candidates as more diverse, innovative, and sustainable.

British Airways

Melissa Kose

Emerging Talent Manager