Case Study: British Airways boosts early talent engagement and applications with Connectr's Speedbird-Z

British Airways boosts apprentice offers 6x with Connectr

British Airways, a major aerospace company, faced the challenge of innovating its early talent recruitment to engage and hire from diverse pools while providing a market-leading candidate experience. To protect its position as a global leader, it partnered with vendor Connectr to address this at scale.

Connectr implemented a bespoke candidate engagement platform called Speedbird-Z. This solution provided branded learning content, application support, and access to mentors, which nurtured future talent and transformed the airline's employer brand perception. The measurable results included making apprentice hires 6x more likely to receive a job offer and significantly shifting candidate perceptions to be more inclusive and innovative. Connectr's platform also led to 88% of users feeling they understood the company better.

British Airways