Case Study: Leading Global Technology Company improves global sales performance support with Conduent Learning Services

Global Technology Company Digital Advertising Sales

The leading global technology company faced the challenge of re-engineering its digital advertising sales processes for a geographically dispersed team. They needed a solution that would address regional legal compliance, cultural sensitivity, and change management across all markets, starting from a linear PowerPoint deck. Conduent was engaged to help transform this into a usable and customizable performance support system.

Conduent implemented a web-based Sales and Service Excellence performance support tool, customized for 8 roles across 14 markets in 12 languages. This solution enabled sales professionals to access role and market-specific processes, integrated content from multiple sources, and simplified ongoing updates. The results from Conduent included effective support for the dispersed team, targeted task guidance, identification of process hand-offs, and the tool's re-use in the company's New Employee Orientation program.