Case Study: Aeropostale reduces maternity care costs and improves birth outcomes with Conduent's AeroBabies social media wellness program

Aeropostale reduces maternity care costs by $140,000 with Conduent

The customer Aeropostale wanted to reduce risk and rising healthcare costs for expectant mothers within its workforce. To address this challenge, they partnered with the vendor Conduent and an independent firm to implement a specialized maternity wellness program.

Conduent's solution was the "AeroBabies" initiative, which used a social media campaign on Facebook to effectively engage the mobile workforce. The program resulted in the identification of 19 at-risk pregnancies, a reduction in C-section rates, and first-year savings of $140,000 for Aeropostale.

Aeropostale