Case Study: TELUS strengthens SEO quality control and buy-in with Conductor

Telus uses Conductor to monitor 24/7 and protect SEO across 56,000 employees

TELUS, a telecommunications company with over 56,000 employees, faced a significant challenge in managing its vast website. As a small SEO team responsible for a major organic traffic channel, they struggled to keep up with constant site changes that impacted findability and SEO performance. To address this, they turned to the vendor Conductor and implemented its Conductor Monitoring platform.

The solution from Conductor provided 24/7 monitoring and alerting, which immediately proved valuable by catching a critical content loss during the trial period. The platform’s Change Tracking feature also served as a changelog, offering insights into ranking and traffic fluctuations. As a result, TELUS integrated Conductor Monitoring into its daily workflow for quality control and page audits. The team is now expanding its use for streamlined reporting and direct CMS integration, making SEO a seamless part of the organization's processes.

Telus