Case Study: Samsung builds a successful in-house SEO program with Conductor

Samsung drives +1,000% AI session growth with Conductor

Samsung's Customer Care department faced the challenge of integrating SEO into its vast organization without dedicated in-house expertise. Their goal was to ensure customers could easily find support information, but they lacked the data and resources to build a proactive SEO program. They partnered with Conductor's enterprise search platform to gain the necessary insights and tools.

By implementing Conductor, Samsung built a small in-house SEO team that used the platform to understand customer search behavior, identify content deficiencies in real time, and prioritize content topics based on demand. The solution empowered the team to connect customers with the right content more effectively. Due to the success seen by the Customer Care department, Samsung expanded its use of Conductor to its eCommerce division, further embedding SEO best practices across the organization.

Samsung