Case Study: Williams Sonoma International reestablishes analytics trust with Concord’s Google Analytics implementation

Williams Sonoma International reestablishes data trust across 4 brands with Concord

Williams Sonoma International faced a significant challenge with their analytics data across their four global brands. No one on their team had confidence in the data due to discrepancies caused by differing time zones, currencies, and pricing structures, which made cross-geography comparisons impossible. Their standard Google Analytics implementation also lacked customization, rendering product and revenue data inaccurate, prompting them to partner with analytics consulting vendor Concord.

Concord implemented a new Google Analytics solution via Google Tag Manager, guided by a custom Measurement Plan developed from key business questions and pain points. This new implementation resolved the data discrepancies and incorporated all Google Analytics Enhanced eCommerce use cases. As a result, the WSI global team regained trust in their data, increasing data-driven decision-making. The solution also empowered the team to bring much of the analytics tracking maintenance in-house.

Williams Sonoma International (WSI)