Case Study: Victoria’s Secret achieves scalable digital experiences with Concord’s headless DXP implementation

Victoria’s Secret builds a future-proof headless DXP for millions of daily users with Concord

Victoria’s Secret sought to modernize its technical ecosystem and streamline content contribution by replacing an antiquated, home-grown CMS. The goal was to establish a future-proof architecture to support the brand's digital engagement growth while maintaining fast site rendering for its millions of users. Concord partnered with them to help overcome challenges in aligning stakeholders and managing complex requirements for this new digital experience platform.

Concord facilitated architectural discussions and helped redesign the solution, creating an application to deliver content as experience-as-a-service. Using the headless Bloomreach Experience CMS, the implementation enabled contributors to create and layout pages efficiently. The partnership successfully established a future-proof, headless DXP architecture aligned with best practices, streamlined content contribution across digital channels, and laid a foundation for ongoing optimization.

Victoria’s Secret