Case Study: TurboTax achieves holistic customer journey insights with Concord's data engineering and analytics solutions

TurboTax speeds insight across teams with Concord

The customer, TurboTax, faced a challenge in efficiently accessing its wealth of data to compile holistic customer journeys. Information was siloed across disparate systems with varying customer ids, making it difficult to understand the true customer experience. This caused analysts to spend more time collecting data than analyzing it. TurboTax looked to vendor Concord for its data solutions and analytics expertise.

Concord's Data Engineering team integrated TurboTax's disparate data sources, including website data and back-end data from Hadoop and Vertica environments. They created prescriptive Tableau dashboards to provide cross-functional teams with access to a holistic customer journey. The solution increased speed to insight and gave decision-makers the information needed to support their data-driven culture.

TurboTax