Case Study: rue21 modernizes shopping experience with Concord

rue21 modernizes React shopping experience with Concord in Phase 2 rollout

rue21, a youth-focused retail brand, aimed to modernize its digital presence by adopting a new CMS platform, a new commerce platform, and a new front-end experience built on React. Their challenge was to create a mobile-first experience that functioned like an app to cater to their audience's socially-driven preferences while also supporting internal content teams and driving digital sales.

Concord designed and implemented a new shopping experience for rue21, supporting the implementation of the Contentstack headless CMS platform and integrating it with the business's React application. Additionally, Concord developed a full digital transformation and technology roadmap. As a result of this partnership, Concord is currently completing the Phase 2 implementation effort to further modernize the rue21 shopping experience.

rue21