Case Study: Premier Retailer migrates to Adobe Customer Journey Analytics with Concord

Premier Retailer trains 150+ users for Adobe CJA success with Concord

A premier retailer faced the challenge of migrating from Adobe Analytics to Adobe Customer Journey Analytics (CJA) ahead of the 2025 phase-out. They partnered with the vendor Concord for a solution that encompassed both technical deployment and comprehensive user training to ensure a successful transition for their large team.

Concord implemented a two-phase approach, first handling the technical migration of data, metrics, and reports into CJA. Secondly, they created and delivered a custom, gamified training program that successfully onboarded over 150 users. As a result, the retailer became fully operational on CJA with all core assets migrated and documented. The training fostered high engagement, aligned cross-functional teams around a shared data strategy, and improved confidence while reducing time-to-insight for users.