Case Study: Outreach International improves fundraising decisions with Concord's Power BI data visualization

Outreach International boosts revenue 4.5% with Concord Power BI dashboards

Outreach International, a nonprofit organization addressing global poverty, faced significant challenges with its fundraising and marketing data. Their process was highly manual, requiring staff to export and compile data from multiple sources into spreadsheets, which was especially problematic during their busy annual giving season. They partnered with Concord to integrate, automate, and activate their data to enable more informed decisions and grow revenue.

Concord developed a Power BI dashboard and a Recency, Frequency, and Monetary (RFM) model to create multi-dimensional donor profiles and provide key insights. This solution enabled Outreach International to make proactive, data-driven decisions, saving staff time and improving marketing efficiency. The impact is estimated to be a 4.5% increase in total annual revenue, which is equivalent to supporting two entire program countries for a full year. Concord's work provided Outreach International with a sustained revenue impact and strengthened strategic decision-making.

Outreach International