Case Study: National Cancer Institute improves analytics strategy and measurement with Concord

National Cancer Institute streamlines analytics with Concord through 30+ stakeholder interviews

The National Cancer Institute (nci), a leading organization in cancer research, faced the challenge of leveraging data to optimize its digital ecosystem and inform planning decisions across its many divisions. They engaged the vendor Concord for analytics consulting to audit their processes and create a measurement framework.

Concord implemented a solution that included a data-informed analytics process and a four-part Measurement Framework, providing NCI with a scalable strategy and clear objectives. The vendor also provided technical implementation support for Adobe Analytics. As a result, NCI achieved increased efficiencies, a shared vision across leadership, and alignment on key success metrics for understanding performance and optimization opportunities.

National Cancer Institute (nci)