Case Study: Starbucks achieves hyper-personalized engagement and loyalty with Concord's next-gen personalization platform

Leading Food Services Company powers hyper-personalization for 140 million customers with Concord

The leading food services company, Starbucks, sought to reinvent its customer experience by developing a next-generation personalization and engagement strategy. To address this challenge, they partnered with vendor Concord for its digital experience solutions expertise.

Concord implemented a new personalization platform built around a "Segment of 1" concept, leveraging machine learning and an event-based architecture to deliver hyper-personalized offers via the mobile app. The solution included a hybrid-headless loyalty platform and a custom application called Aroma to streamline marketing efforts. As a result, Concord enhanced the mobile app and rewards experience for 140 million customers worldwide, driving engagement, loyalty program participation, and conversions.

Leading Food Services Company