Case Study: Del Taco achieves future-proof loyalty modernization with Concord

Leading Food Services Company launches flexible loyalty app with Concord

Del Taco aimed to reinvent its loyalty solution by migrating from Punchh to Cheetah Digital and launching a new loyalty app across web, iOS, and Android. Their challenge was to seamlessly integrate rewards into the entire order and pay process. Concord worked with them to define a new rewards strategy, user experience, and technical architecture.

Concord developed a custom application using React and React Native accelerators, creating an orchestration layer to compose the end-user experience. This composable solution incorporated various technologies to allow patrons to manage their accounts and redeem rewards. As a result, Del Taco obtained a highly flexible and future-proof architecture, enabling them to easily add new features and integrations. Concord continues to provide ongoing feature development for the brand.

Leading Food Services Company