Case Study: a leading food services company boosts loyalty campaign ROI with Concord

Leading Food Services Company drives $3.4M loyalty ROI with Concord

Concord worked with a leading food services company that was struggling to engage customers through its loyalty program and lacked accurate customer information. The global quick-service restaurant client wanted to drive greater customer engagement, improve their loyalty campaign ROI, and derive better insights.

The solution implemented by Concord involved assessing the program and then executing a new strategy using Adobe Campaigns, Adobe Target, and Adobe Analytics. This approach emphasized 1:1 offer seeding, push notifications, and personalized emails, backed by extensive testing. Concord's efforts produced significant results, including identifying a top-performing email that generated over $754k in ROI and achieving a total ROI of over $3.4M for the entire loyalty campaign.

Leading Food Services Company