Case Study: eHealth achieves higher conversions and lower CPA with Concord's Adobe Analytics integration

Large Healthcare Company reduces CPA by 20% with Concord

The customer, eHealth, faced the challenge of understanding the customer journey across both online and offline channels, as a large percentage of their health insurance policies were purchased over the phone. To connect these experiences, they chose Invoca's call tracking system and engaged vendor Concord to design and implement its integration with their Adobe Analytics implementation.

Concord engineered a solution that integrated online customer journey data with call data, providing a consistent process for tracking customer interactions. As a result, eHealth gained a complete view of the customer journey, reported a 20 percent reduction in cost per acquisition, a 20 percent increase in conversions, and realized over $3 million in cost savings.

Large Healthcare Company