Case Study: Kate Farms achieves stronger analytics and GA4 readiness with Concord

Kate Farms gains nearly 20 months of GA4 data with Concord

Kate Farms, a provider of nutritional products, faced challenges with data quality and collection in its existing Universal Analytics implementation on its Shopify platform. The company lacked the in-house development resources to resolve these highly technical issues. They engaged analytics consulting vendor Concord to audit their setup and provide a roadmap for improving e-commerce performance.

Concord learned the Shopify-specific Liquid language to fix the technical problems, optimized the existing property, and then implemented Google Analytics 4. This dual approach allowed Kate Farms to run both analytics properties in tandem, amassing nearly 20 months of historical GA4 data before the UA sunset. The solution provided Kate Farms with a significant competitive advantage, ensuring no disruption to marketing activities and yielding clean, accurate data customized to their specific needs.

Kate Farms