Case Study: Intuit achieves faster social media optimization with Concord

Intuit refreshes daily Tableau social dashboards with Concord

The customer Intuit faced a challenge in consolidating and analyzing performance data from its various social media platforms, which were trapped in silos with inconsistent naming conventions and custom tags. To address this, the vendor Concord provided a Data Solutions & Analytics service to create a unified view for optimizing content.

Concord developed a universal data model and built data pipelines to integrate the social sources, culminating in an on-demand Tableau dashboard. This solution provided the Intuit team with daily, granular post performance data that refreshes more regularly than manual methods, enabling them to respond and optimize social campaigns more quickly.

Intuit