Case Study: Illumina achieves faster, more consistent discount approvals with Concord

Illumina speeds discount approvals with Concord

Illumina, a leading biotechnology company, faced challenges with an inefficient and inconsistent sales discounting process that hurt profitability and slowed their sales cycle. To address this, they partnered with Concord, which implemented a systematic discount guidance solution within the Salesforce Sales Cloud platform.

Concord designed and built the solution using an Agile approach, incorporating user feedback to refine the system and support change management. The result was a more consistent discounting process that reduced manual approvals and accelerated the sales cycle. Stakeholders provided positive feedback, noting the implementation was smooth and the new process was transparent and easy to use.

Illumina