Case Study: Ferguson boosts social engagement with Concord

Ferguson boosts engagement 256% with Concord

Ferguson, a well-established brand in the bathroom and kitchen remodeling industry, was losing market share to competitors with a stronger social media presence. To forge a stronger connection with their customer base and activate their brand online, they sought support from Concord for digital marketing services including content strategy, paid media, campaign execution, and creative direction.

Concord implemented a new brand strategy and creative approach for Ferguson. The solution included foundational research to identify gaps and opportunities, along with ongoing production of supporting creative and paid media support. The results were a 256% increase in campaign click-throughs and a 567% increase in average organic reach in the year following launch.

Ferguson