Case Study: Client achieves clearer product detail experiences with Concord

Client improves product detail pages for 8 million SKUs with Concord

The client, a consumer and retail business, faced a challenge with its complex product detail pages for over 8 million SKUs. While loyal existing users were accustomed to the outdated design, new users struggled to find information, hindering their experience. Concord was engaged to provide digital experience solutions to redesign these pages.

Concord created two wireframed and designed versions of the product detail pages: one with minimal updates for legacy users and a re-imagined, modular version for other personas. The solution focused on increasing image size, improving pricing clarity, enhancing readability, and adding personalized content and a fixed purchasing menu. This allowed Concord to elevate primary information and keep users one click away from a purchase throughout their exploratory journey.

Client