Case Study: Cengage achieves a modern, personalized digital experience with Concord's CMS implementation

Cengage earns a WebAward with Concord for modern CMS and personalized digital experiences

Cengage, an education company, needed to implement a content management system (CMS) while undergoing a full website redesign. Their challenge was to support an extensive digital library, deliver a modern user experience, and connect diverse audiences with relevant products, all with a solution scalable enough to extend across their other brands. To address this, they worked with vendor Concord on a Digital Experience Solutions engagement.

Concord implemented Bloomreach Experience Manager, integrating it with Cengage's existing systems like Endeca and Eloqua. This solution simplified product pages and enabled advanced, persona-based content personalization for audiences like faculty and students. As a result, Cengage achieved a modern website design and an improved user experience, which earned a WebAward for "Best Publishing Website."

Cengage