Case Study: Cedar Fair Entertainment Company builds personalized digital experiences with Concord

Cedar Fair Entertainment Company launches 14+ sites in 7 months with Concord

Cedar Fair Entertainment Company, an operator of 11 amusement parks, sought to enhance its digital infrastructure and overall customer experience for its patrons. As a long-standing partner, Concord was engaged to provide digital experience solutions to address this challenge, implementing a platform centered on Bloomreach Experience Manager (brXM).

Concord executed a multi-site brXM implementation for all 11 parks, completing the initial project in 7 months and the subsequent 10 sites in just 4 months using a factory model. The solution included integrations for an omnichannel personalization strategy and the development of custom React applications for event management and virtual season pass claims. This provided Cedar Fair with a central repository for all experience management across web, mobile apps, and in-park kiosks.

Cedar Fair Entertainment Company