Case Study: Ameriprise Financial achieves faster DXP implementation with Concord

Ameriprise Financial launches DXP with Concord using less than 500 lines of Java

Ameriprise Financial sought to adopt an agile digital experience platform that would empower its teams to easily create best-in-class experiences. The financial services firm needed a solution that provided a strategic rollout, introduced a refined content model, and leveraged its internal teams. To meet this challenge, they partnered with Concord for a mentor-led implementation of Bloomreach Experience Manager (brXM).

Concord executed a mentor-led implementation utilizing a codeless, modular component architecture. Their experts guided Ameriprise teams, using accelerators to transform the effort into a front-end focused engagement. The solution was launched with less than 500 lines of Java code, positioning Ameriprise to incorporate new channels in the future and leverage its internal team of front-end developers to maintain and grow the platform.

Ameriprise Financial