Case Study: ALSAC strengthens Adobe Analytics and Adobe Launch expertise with Concord

American Lebanese Syrian Associated Charities boosts Adobe Analytics confidence in 2 days with Concord

The customer, American Lebanese Syrian Associated Charities (ALSAC), the fundraising arm of St. Jude Children’s Research Hospital, sought to maximize its investment in Adobe Launch and Adobe Analytics. Their challenge was a need for deeper internal knowledge to fully support these platforms, as they had the tools and a basic understanding but required expert guidance to accelerate their team's learning.

Concord designed and delivered a personalized, hands-on training course for the ALSAC team. The solution included using the client's own Adobe Analytics data for relevant examples and creating live sandbox environments for each attendee to safely practice with Adobe Launch. As a result, Concord's training equipped every team member with new, actionable skills and significantly increased their confidence in using Adobe Analytics and managing tags via Adobe Launch.

American Lebanese Syrian Associated Charities (alsac)