Case Study: a top financial services firm builds scalable analytics with Adobe Customer Journey Analytics and Concord

a top financial services firm accelerates Adobe CJA adoption with Concord’s 3-phase rollout

The customer, a top financial services firm, partnered with the vendor Concord to implement Adobe Customer Journey Analytics (CJA). Their challenge was establishing a scalable analytics foundation to empower business users with data-driven insights.

Concord addressed this by executing a three-phase approach, which included defining requirements, onboarding and validating data sources in Adobe Experience Platform, and building custom dashboards. This solution provided the financial services firm with a trusted data foundation, key metric documentation, and user training. As a result, Concord enabled the firm's business teams to independently explore data and generate value from Adobe CJA more quickly.