Case Study: a leading action sports footwear, apparel and accessories company achieves 3 million new loyalty members with Concentrix

Over 3 Million Members Join a New Retail Loyalty Program

A leading action sports footwear, apparel and accessories company needed to engage its customers through an innovative, digitally-led retail loyalty program. Concentrix partnered with the company to address this challenge, developing a new type of program to activate brand loyalists.

Concentrix created a personal and conversational mobile app and web experience designed for inclusivity and social amplification. The solution delivered a significant immediate impact, with over 3 million new members joining within the first half-year. The program also achieved a significant lift in email capture rates and saw one-third of all members download the loyalty app.