Case Study: a multinational automotive manufacturer boosts responses and service business with Concentrix hyper-personalized marketing

Multinational Automotive Manufacturer boosts service business 42% with Concentrix

A multinational automotive manufacturer faced challenges with its impersonal, segment-based marketing strategy and lacked the necessary data approach to engage customers individually. To revamp its customer engagement for better sales and service performance, the client partnered with vendor Concentrix.

Concentrix implemented its Marketing Engagement Platform (MEP) to create hyper-personalized communications by analyzing customer data and journeys. This solution streamlined sales and service messaging and used predictive modeling for precision targeting. The results for the automotive manufacturer included a 7% increase in responses, a 42% lift in service business from inactive customers, a doubled dealer response rate, and a $13 increase in spend per service for active customers.