Case Study: a global semiconductor leader achieves 9x ROI and 20K+ account reach with Concentrix’s inside sales engine

Global Semiconductor Leader drives 9x ROI with Concentrix

The global semiconductor leader, an engineering-driven company known for its advanced computing and graphics technologies, lacked the commercial infrastructure to scale its B2B sales across Asia Pacific. Their challenge was the absence of a robust inside sales presence and partner enablement program, which risked their innovative solutions being overlooked. They engaged Concentrix to build a new sales engine.

Concentrix launched a tech-enabled inside sales solution, leveraging Salesforce and proprietary platforms for targeting and pipeline visibility. They deployed a specialist sales team and built repeatable playbooks for outreach and partner onboarding. This solution delivered immense impact for the client, achieving over a 9x ROI, reaching over 20,000 accounts annually, and generating more than 4,000 qualified opportunities with a closure rate exceeding 20%.