Case Study: a healthcare provider streamlines content management and cuts migration costs with Concentrix and Adobe Experience Manager

Content Management Streamlined for Healthcare Provider

Concentrix worked with a healthcare provider, a $29 billion managed care consortium serving millions across the U.S., that was struggling with multiple websites and content management systems. The patchwork environment created technical debt, higher costs, and slowed patient engagement across account management, provider search, premium payments, and access to health information.

Concentrix implemented Adobe Experience Manager for healthcare content management, along with Adobe Analytics and Adobe Target, and used an RPA-based approach to migrate content more efficiently. The new platform improved digital agility and personalization, and Concentrix reduced content migration costs by 50% through a repeatable bot-based infrastructure that replaced manual work.