Case Study: an automotive manufacturer boosts digital ROI with Concentrix automotive marketing strategies

Automotive Manufacturer boosts ROI 87% with Concentrix

The automotive manufacturer faced the challenge of increasing new vehicle sales and dealership service visits while re-engaging a large base of inactive customers. To achieve these goals, they partnered with Concentrix to implement hyper-personalized, multi-channel marketing strategies that would drive traffic and registrations.

Concentrix developed a data-driven solution using predictive modeling to create highly targeted campaigns across digital ads, social media, and direct mail. This approach included personalized incentives and dynamic content tailored to individual customer profiles. The results were significant, including an 87% increase in digital campaign ROI, $5.5 million in increased revenue from reactivated customers, and 11,000 new test drive registrations.

Automotive Manufacturer