Case Study: an athletic apparel retailer unifies loyalty and boosts engagement with Concentrix

Athletic Apparel Retailer Kicks Loyalty Into High Gear

The athletic apparel retailer, a client of Concentrix, faced the challenge of unifying its multiple, disconnected loyalty programs across various brands. Their existing program was primarily transaction-based and failed to fully engage customers or reward their cross-brand allegiance. They partnered with Concentrix to strategically align a single, more exciting loyalty program built on the Oracle CrowdTwist platform.

Concentrix designed a solution focused on experiential engagement, introducing scavenger hunts, non-profit donations, and rewards tailored to individual interests. The solution also streamlined the digital experience with a simplified points redemption process, a member QR code, and an improved app. Following the rollout, Concentrix helped the retailer successfully merge over eight banners into a single program, leading to a steady increase in app downloads and transactions and enabling the successful launch of a global loyalty program in Europe.