Case Study: a leading automobile brand boosts test drive conversions with Concentrix AI-powered lead management

a leading automobile brand boosts test drive conversions by 55% with Concentrix

The customer, one of the world's leading automobile brands, faced significant inefficiencies in its sales pipeline, including delayed customer journeys and a loss of sales opportunities. To overhaul its leads management process, the company partnered with vendor Concentrix, which implemented an AI-powered lead process transformation solution to address these challenges.

Concentrix's solution automated lead acquisition and integrated management within Salesforce, streamlining operations. The results were substantial, including a 99% reduction in response time and a 55% improvement in converting contacted leads to test drives. This AI ecosystem deployed by Concentrix successfully boosted test drive conversions by 50%.