Case Study: a leading vacation club brand boosts sales and connectivity with Concentrix Catalyst

a leading vacation club brand boosts sales 138% in 3 months with Concentrix Catalyst

A leading vacation club brand partnered with Concentrix Catalyst to overcome significant challenges in its outbound sales operations. The client was struggling with a very low cold call connectivity rate of just 15%, excessive idle time between calls, and a disappointing closing ratio of only 3-5%.

Concentrix Catalyst redesigned the sales engine by deploying a strategy using six rotating CLI numbers to avoid spam flags and drastically reduce idle time. They also embedded a dedicated trainer to improve coaching. This solution more than doubled the connectivity rate to 35% and increased the closing ratio by 11 times to 35%. As a result, Concentrix Catalyst helped the client achieve 138% of its sales target within the first three months.